ANNELE
ABOUT
Founded in 2020 by Iina Annele and her partner Ethan Welch, ANNELE is a Finnish jewelry brand that brings playful sophistication to contemporary design. Inspired by the wild beauty of Finnish nature, especially the blooms and berries that burst to life after the long Nordic winter. ANNELE blends maximalist creativity with Scandinavian minimalism, creating pieces that are both bold and wearable.
ANNELE started as a love letter to color, joy, and individuality. What began in a tiny London studio, where Iina crafted pieces by hand, quickly grew into something bigger. The very first piece, the Raspberry Jelly earrings set the tone for what ANNELE would become: a brand rooted in self-expression, designed to bring a little extra joy to the world. Soon, ANNELE’s playful designs were catching the eyes of fashion icons, making their way onto international stages and into the hands of those who love adding a touch of color to their personal style—whether minimal or bold.
Today, ANNELE is proudly based in Helsinki, where every piece is still handmade in Finland using 18k gold-plated sterling silver, glass beads, and crystals. From boutique displays to everyday outfits, ANNELE is all about making jewelry that sparks conversation and a little bit of mischief.
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